The Passionate Entrepreneur - A Small Biz Idea Book

Like many entrepreneurs, I'm plagued by having too many good ideas. Every day, every week, I think up new marketing programs, new products I could introduce, even whole new businesses I could launch.

I'm not alone. Virtually every business owner I've ever met has tons of bright ideas for building their company. But if we're not careful, all those schemes for increasing income tomorrow can easily distract us from the core business that already brings us money.

Fortunately, I've devised an easy way to keep my great ideas from overwhelming me and my business -- my Red Book.

This is a simple red three-ring binder I keep in my office. Whenever someone in my company has an inspiration for a new product, service, marketing approach, or other new concept, they just write it down in the Red Book. We also note anything to change or fix in the next version of our products. That way, we don't lose or forget the information.