The seven strategies for mobile ads, and which ones will work

The seven strategies for mobile ads, and which ones will work

By Ken Elefant 11.12.06

Ken Elefant

The past few years haven’t been easy for wireless service providers. With 3G and fee-based data services a flop and a sagging voice business, not much seems to be going right for the mobile industry. But the situation is set to change.

After many false starts, wireless advertising is finally ready for primetime. Startups and major players alike are jockeying to see who can market most effectively through the wireless medium.

Here’s a quick summary outlining seven of the most discussed strategies and their long-term prospects: