Timbuk2 Bags Launches Humorous Teen Rape Ad Campaign

On May 17th, Timbuk2 Bags (www.timbuk2.com) launched an email campaign to promote a set of limited edition messenger bags made with exotic fabrics.  The ad campaign features an apparently underage and crying teenage girl in a prom dress and a picture of a long-haired man in a stained wife-beater style t-shirt, with the tagline "Just like that jerk who stole your virginity,..."

When asked for comment, a representative at Timbuk2 said that the team considered "softening the copy to something like… 'just like that guy who never called…'"  However, the representative continued, "The powers that be didn’t think it packed the same punch... or was as funny."

Timbuk2 donates hundreds of their bags each year to various charity auctions including San Francisco's At The Crossroads program for homeless youth.