Culture

Tivo forces TV advertisers to throw Holy Grail pass for SuperBowl

by Snelgrove Bottomly | January 31, 2007 at 06:36 am

814 views | 10 Recommendations | 1 comment

There's a complex bit of reasoning that goes with this Forbes article on why advertisers are willing to spend a lot of bucks on a 30-second commercial during this Sunday's SuperBowl event in Miami.

First of all how much? $2.6 million. For ONE AD!

Second: What's this got to do with Tivo? read on:

Big spending is nothing new for the football extravaganza, which has averaged an audience of 87.6 million over the last 10 years, according to Nielsen Media Research. And the more that audiences flee traditional television broadcasts, or embrace digital video recorders that let them skip ads, the more marketers seem willing to spend on must-see (live) TV. Last year, marketers forked over some $2.5 million for a 30-second spot, up 117% from the $1.2 million they spent 10 years earlier, according to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending.

0 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon

recommend This comment thread is now closed

Actual News Geezer

flagged this story as Good Stuff

at 07:10 on January 31st, 2007

Thanks Snelgrove. Appreciate this item and the accompanying photos submitted by NP members.

But I do have a question about your name. Is it real? Even though most of our members use pseudonyms, serious writers, freelancers and others who use NowPublic to further their careers might consider using their real names. It's a great way of promoting your stuff and showing your chops!