Top 21 SEO Tips For 2007 - Tip #1

Use Unique Long Tail Titles + Content on Every Page (drop the site title!)

In
highly competitive markets, generic title tags just don’t get it done
anymore. Title tags are the most important element that the Search
Engines look at to identify and categorize your page, thereby
determining your competition and your position in the search engines.

Get rid of these types of titles: “My Company – Buy Blue Widgets at My Company Cheap”

There are several problems with this;

1. Using
‘My Company’ over and over again on every page may have been what
someone told you was the best way, or best practices, but when it comes
to search engines it looks like duplicate content. In these days when
search engines are not really putting much weight on Meta tags and
descriptions, the title is the first thing that they look at and is
critically important to ranking.