Tories at the track: Canada's gov't runs ads on NASCAR

by Kaitlin | June 19, 2007 at 08:36 am

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Running a minority government is tough--sometimes you need to unwind a bit. So why not head where every good conservative goes to relax: the NASCAR track? And hey, if you're going there anyway, why not let people know where you stand politically...by running an ad for your country's governing party...on a NASCAR. Seriously. Seriously? This is what matters to our government now?
Also, isn't advertising for your right-wing conservative political party at NASCAR a bit redundant? Preaching to the converted, as it were?

NASCAR provides a "terrific medium" to spread the party brand as Canadians switch from traditional sources of information, such as newspapers and television, into the rapid-fire digital age, said the car's driver, Pierre Bourque, also creator of the Bourque Newswatch website.

"This is a great opportunity for them to get some facetime with a huge segment of the Canadian electorate," Bourque told CBC news on Monday. "It's a natural fit for them."

Oh, but that's not all. Here's the thing that bothers me the most about the whole thing:

Sparrow wouldn't say how much the party paid for the sponsorship, likening such a disclosure to "Coke telling Pepsi how much" it paid for getting its brand on billboards.

Yes, that's right. The Conservative party spokesman just compared the body that governs our nation to a carbonated beverage.

Well, that's it. I'd better get me to the track...nothing beats watching your country go down the tubes at 160 KPH...

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