'Hello Please': How cute characters guide your daily life in Japan!

If you have been reading this site on Thursdays you must have noticed
that Japan likes to use characters be it from the animal or anime world
on packaging, signs and in many other circumstances.

The paperback Hello, Please! Very Helpful Super Kawaii Characters from Japan by Matt Alt and Hiroko Yoda (published by Chronicle Books, August 07) offers many illustrations on the topic and helps us understand why they are used.