Strange

Tune In, Turn On, Take Down: iGasm Draws Apple Ire

by Jordan Yerman | May 23, 2007 at 11:44 am

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The product itself isn't news, but the ad campaign sure is... Anne Summers (UK's purveyor of adult accouterments) has launched an ad campaign for their newest product that virtually guaranteed a take-down order from Apple, known for aggressively protecting its brand. the product in question is the iGasm, a vibrating attachment for the iPod. While Apple cannot really stop Anne Summers from creating and selling an iPod accessory for, er, adults, the iPod-esque poster campaign is something that Apple can legally attack.

Apple does have a point. The salacious "iGasm" advertisement does look more or less exactly like its easily recognized iPod ads, except that, well, there's something resembling a white earbud cord meandering down to the scantily clad nether regions of the female silhouette depicted.

The promotions, consequently, are rubbing Apple's lawyers the wrong way. They're allegedly demanding that Ann Summers strip down all ads for the iGasm or face legal action.

Is it just me, or does the iGasm look sort of like Griffin's iMic?

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