iPhone 3G Shortage: PR Stunt or controlled damage
desinformado
1

iPhone 3G Shortage: PR Stunt or controlled damage

"Nobody knows how to play with the media more than Apple does, even when a bad news can damage their profits Apple turns it into good news and generate more positive buzz than bad. Take for example the recently...
  • desinformado
created by desinformado | 1 year ago | updated 1 year ago
445 views | 0 recommendations | 0 comments
Apple TV 2010: IPTV+MAC OS X+COVERFLOW, a different kind of TV experience
desinformado
2

Apple TV 2010: IPTV+MAC OS X+COVERFLOW, a different kind of TV experience

"An OS that give you more control of your watching experience, animation between channels, program bookmarks, review sharing, recommendation and On Demand information (weather, transit, wall street) via widgets. ...
  • desinformado
created by desinformado | 1 year ago | updated 1 year ago
1192 views | 0 recommendations | 0 comments
Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events
desinformado
2

Apple worldwide marketing missed bigger opportunity with the Olympics and oth...

"Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a...
  • desinformado
created by desinformado | 1 year ago | updated 1 year ago
258 views | 0 recommendations | 1 comment

Whatever happened to the mac platform redesign… frozen

"Apple is having a momentum with the introduction of the iPhone 3G and while the other Apple businesses are doing quite good we haven’t seen any major change in form or any upgrade to the mac business platform. Apple has been so stressed with the iPhone that the mac...
  • desinformado
created by desinformado | 1 year ago
156 views | 0 recommendations | 0 comments

Guerrilla Marketing: How to turn the iPhone into a ultra mega powerful game m...

"We all the mac fans have much in common, we love our fruity company and its products, the mac os x, the Newton makes us cry and the Classic gives us rejoice… 14 years and still running, but there is one thing that is inseparable of mac users is that we are hardcore gamers...
  • desinformado
created by desinformado | 1 year ago
288 views | 2 recommendations | 2 comments
iPhone 3G is bigger than Apple itself
desinformado
1

iPhone 3G is bigger than Apple itself

Yesterday launch of the iPhone 3G demonstrated that Apple didn’t anticipate how big this second coming would be and that if the first version became a sensational hit, this next version will be even bigger than...
  • desinformado
created by desinformado | 1 year ago | updated 1 year ago
127 views | 0 recommendations | 0 comments

Collision Course: Apple Mobileme vs Microsoft Live Mesh

" 36 views Jul 9, 2008 Collision Course: Apple Mobileme vs Microsoft Live Mesh Microsoft and Apple have been fighting each other for the public perception in the Innovation Space, Apple has been in the front, putting together ideas and services faster...
  • desinformado
created by desinformado | 1 year ago
1525 views | 0 recommendations | 4 comments
Is Apple Socially Responsible… or too slow to confirm it
desinformado
1

Is Apple Socially Responsible… or too slow to confirm it

"We witnessed the public stunt shown by Greenpeace everywhere about Apple’s products and its use of toxic substances in laptops and other devices. The main problem between Greenpeace guerrilla tactics is Apple...
  • desinformado
created by desinformado | 1 year ago | updated 1 year ago
400 views | 0 recommendations | 0 comments
 

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