How To Create A World Wide Wave ... or Not

How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes - or can anyone do it? Interview and book review of a “WORLD WIDE...

Why Some Ideas Stick ... and Others Stink

Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit? When, if communicated properly they might have turned our world upside down? We’ll explore...

Accidental Creative Problem-Solving ... on Purpose?

Accidental Creative Problem-Solving ... on Purpose?I was working on a story titled “All-Time-Worst Pitch … Made Me Rich,” when I ran into a perplexing problem.  A total roadblock. How to simplify a complex story - one that involved quantum physics, cancer,...

It’s Complex to Write Simple These Days - - But Hemingway’s Rules of Writ...

"It’s Complex to Write Simple These Days - - But Hemingway’s Rules of Writing Can Still Work"

Quick! How to End a Marketing Career Without Really Trying

Marketing. Advertising. Is there any more expensive way to throw away money with such arrogant disregard for common sense? Or, to do it with such condescending, confounding, disparate, and creative personalities? Is there any more effective way to get people to scratch their...

The World's First Social Media News Release by an Octogenarian?

The World's First Social Media News Release by an  Octogenarian? Story about the making of a social media news release for the film "Christmas Mountain: The Story of a Cowboy Angel."

How to Retain and Grow Customers in Hard Economic Times

Transforming marketing, selling and service strategies to over-deliver results and guidance to customers in difficult times is a matter of the company doing the serving surviving. Read complete story from  Louis Columbus at Expert Acecss.

Animoto: Customer Service 2.0 ... The Way it Oughta Be

Animoto: Customer Service 2.0 ... The Way it Oughta BeThe perfect customer experience is said to be … “one which results in customers becoming advocates for the company, creating referral, retention and profitable growth.” - The Perfect Customer Experience Blog When...

An Inconvenient Genius ... The Timeles Legacy of an Untimely Man

SOURCE: Steve Kayser's Writing BlogHow often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? A True Story This story is about one...

It's Complex to write Simple These Days - But Hemingway's Rules of Writing St...

Why Can’t New Marketing and PR People Write?I’ve had Marketing and PR employees work for me right out of college, and found most were woefully unprepared for the real-world new environment. Not because of any inherent deficiency in the school they came from, but more from...

Leaders with Character, Chivalry and Couage (Balls) - Relics of the Past?

QuestionIs it possible to be a person of the highest character, chivalrous and honorable, retaining your humanity while fighting for the very survival of your civilization? To be a person that has the guts to stand up to a "Stand and Die" order? And if so, can people like...

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