User-Generated Video Gets Its Own TV Channel

YORK, Pa. (AdAge.com) -- Ready for a TV channel made up entirely of consumer-generated videos?

That's right, for  a little less than $3 -- video makers can upload their work with the guarantee that it will run on Fame TV on the BskyB satellite network in the U.K. and Ireland. And U.S. video site Revver.com, known for its discovery and promotion of the wildly popular Mentos and Diet Coke fountains-of-fizz video, is the station's first aggregate content provider.

John Hayes, head of development at Fame TV, said the channel is currently in discussions with U.S. networks to expand here.

Fame TV runs nine boxes on-screen at one time, each titled and given SMS codes so that viewers can vote for their favorites via cellphone.

"This is just the beginning [of user-generated videos appearing on TV]," said Steven Starr, CEO of Revver.com. "Being affiliated with Fame TV is great for our creator base. ... We ask them, 'Would you like us to distribute your content into a broadcast environment?' And the vast majority, almost 100%, says yes."