Tech & Biz

Video Ads on Hype as Microsoft Launches Clickable Video Ads

by haisojnetwork | March 19, 2007 at 02:16 pm

409 views | 10 Recommendations | 3 comments

How will Google respond to this innovative technology of Microsoft in serving video ads? The ability to provide links directly from within the video frame has seen increasing interest from...The VHL technology uses algorithms that track selected objects in a video between selected key frames and can interpret that image from others as the video continues...FULL STORY

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Jordan Yerman

at 15:05 on March 19th, 2007

Yikes!

Nice find. Let us know what YOU think about this. Is advertising going too far? Where should entertainment end and advertising begin?

Actual News Geezer

flagged this story as Good Stuff

at 15:45 on March 19th, 2007

I've seen the technology on Like.com but to think about clickable ads spawning a shopping cart - what does that mean for Video On Demand...

Clickable ads are to Impulse Buying as crack is to cocaine.

haisojnetwork

at 09:35 on March 23rd, 2007

Yeah. I feel it's great too. This is a way of pushing the monetization of the video market. Google just recently acquired Adscape( http://haisojnetwork.com/money/adsense/03/20/google-finally-buys-adscape.html ) in a bid to expand in game advertising technology!

Now there is a gang up against google's YouTube by the U.S. media companies viz NBC and News Corp to serve free video online using Yahoo, Time Warner Inc.'s AOL, Microsoft's MSN, and MySpace, which is also owned by News Corpo. See story here http://haisojnetwork.com/money/google/03/23/biggest-free-online-video-google-youtube-childs-play.html

This summer will be exciting