Virtual wireless carriers face tough times

After only a few months in the market, wireless companies repackaging cell phone services under their own brands, such as Disney, ESPN and Helio, are struggling to meet expectations.

Disney Mobile, which launched its service in April in the U.S. , cancelled its plans to launch a U.K. version of the service earlier this week. While Disney blamed a difficult retail market for its decision, some wonder if the company's decision to not expand into the U.K. is a reflection of difficult times the service is having at home.