WalMart Hugs The Trees

Fast Company reports that, in the next 12 months, starting with a major push this month, Wal-Mart wants to sell every one of its regular customers--100 million in all--one compact fluorescent bulb. In the process, it may change energy consumption in the United States, and energy consciousness, too. Teaming up with General Electric, which owns about 60% of the residential lightbulb market in the United States, Wal-Mart wants to single-handedly double U.S. sales for CFLs in a year, and it wants demand to surge forward after that.