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A good read in the face of endless threads of Britney's crotch, emerging cheerleading for Second Life, and fleeting celebrity.
While Web2.0 can talk a good game, the real question is somewhere in-between community intention and social responsibility.
There is a happier alternative. If these corporate technologies of self-promotion work as well as promised, they may finally render fame meaningless. If everyone is onstage, there will be no one left in the audience. And maybe then we rock stars can finally turn our attention to life down here on earth. Or it may be life on earth that finally jolts us out of our admiring reverie in the mirrored hall of fame. We forget that this growing self-involvement is a luxury afforded to a generation that has not experienced a wide-scale war or economic depression. If and when the good times come to an end, so may our obsession with fame. "There are a lot of things on the horizon that could shake us out of the way we are now. And some of them are pretty ugly," Niedzviecki says. "You won't be able to say that my MySpace page is more important than my real life.... When you're a corpse, it doesn't matter how many virtual friends you have." Think global war, widespread unemployment, climate change. But then again, how cool would it be to vlog your life in the new Ice Age--kind of like starring in your very own Day After Tomorrow. LOL
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