What's up with Technorati's Traffic?

Something fishy with Technorati traffic? — Odd that Technorati, the search engine for blog material, suddenly announces a spike in traffic as rumors circulate it is searching for a new chief executive. Chief exec David Sifry provides the latest details on traffic:
Nine million unique visitors over the last thirty days, up from 3.5
million two months ago. At first, we wondered whether the company had
hit the wall, and was looking for publicity as it searches for a sale,
or a new round of funding. This comes after we stopped using Technorati
for blog searches last year — with the emergence of blog material in
other engines such as Google. To be fair, though, others are asking the same question, and hearing that Technorati has simply gotten better. Any thoughts?