When a bike is not just a bike...

“There are a few brands across the world that have inspired a kind of loyalty that is very deep, we have our share of them and among others, Yezdi motorcycle is one.

I once read on the site of Harley Davidson "It is one thing people buying your product and a completely different thing people tattooing your name on their bodies." You won't tattoo the name of a company if you are just satisfied with its products; you won't even if you are very happy not even when you are extremely happy. You would tattoo the brand name if it means more than a brand name, when it is a part of you, your personality, your lifestyle and your identity