When I think of you I feel sick

US Airways announced a new opportunity for your brand message: their airsick bags.

US Airways Group Inc. spokesman Phil Gee says "They're in every back seat pocket. We figure while it's there, why don't we make it multipurpose."

Okay, what are the chances, some poor schlub with a weak tummy is even going to notice your brand message as they struggle to open the bag before tossing their cookies?

Secondly, do you really want your brand message associated with someone's blown lunch? Maybe if you are Pepto-Bismol. But for the rest of us?