Where content is going on the web if you are interested in monetizing

I remember hearing Tom Curley of Associated Press at the Online News Association meeting in 2004 tell the audience that each story and photo, each bit of AP content would be treated as representative of AP because any of it might come up in a search. He said that people weren't finding content by going to a particular site and reading through the site, they were finding sites via search.

This updates his remarks for today. Written for marketers, as consumers or content providers, the trends are the same.