Who needs the Kwik-E-Mart? 7-Eleven does

by shmoomie | July 2, 2007 at 05:04 pm | 1411 views | 2 comments

by pt737swa

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Not just for the residents of Springfield anymore! Now you can enjoy a Squishy at the Kwik-E-Mart, well almost...

For those of you in the Greater Vancouver area, head out to Coquitlam for your Kwik E Mart fix.

Get Yellow!

The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.

The idea grew out of conversations between Fox and 7-Eleven's advertising agency.

"We wanted to make sure the movie stands out as a true cultural event this summer," said Lisa Licht, a marketing vice president at Fox. "It has to stand out from other summer movies and TV shows."

The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.

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Kaitlin

at 18:39 on July 2nd, 2007

shmoomie, thanks for this.

"I don't know where you magic pixies came from, but I like your magic pixie drink!" - Barney

I offer the preceeding quote as an apology and a peace offering to those people who got double requests for photos for two different Kwik-E-Mart stories...D'oh! My bonehead move. Just call me Homer.

It seems NPers just love Kwik-E-Marts so much we can't help but post two stories about it.

Barry Artiste

at 19:25 on July 2nd, 2007

Hilarious Post, who knew a Mormon company and Ned Flanders could coexist at 7-Eleven, without Right as Rain Neddie fainting dead away.

I think I have seen the Coquitlam Kwik E Mart, though it is a Mom and Pop shop isn't it and not affiliated with the Simpsons. But hey free advertising never hurt anyone.

I just hope Simpsons or 7-Eleven do not go all Olympic Style trademark on them.