7-Eleven, Boston Market, Maker's Mark get political with ads
Folks who've had their fill of political ads for President Obama and Mitt Romney are being subjected to another onslaught of politically themed ads from consumer product giants selling something more concrete than the political promises: stuff.
There's bourbon (Maker's Mark). There's coffee (7-Eleven). There's chicken (Boston Market). And there's office services (FedEx).
But these marketers may be taking a risk by getting cozy with politics in an emotional election. "This is a tight election with massive polarization," says Daniel Howard, marketing professor at Southern Methodist University. "This is not something I'd want to associate my brand with."
To find out how marketers are voting click here.