70% say brides should take husband's name

Well, Why not do it as some cultures do by both keeping their own name and the children of that marriage if boys will get his name and if girls will take her name. Simple and fair.

Or you do it as some Buddhist cultures do it and both are given a new name that will unite them. Some culture change the name for each stage in life, Birth, Adulthood, Marriage and Death.

Just an after though here, the 70%, how many are woman of that? Further it says that the number of people questioned was below 1000 with a margin of error here of about 5% I would assume and what are the demographics here? Hispanic, Christian, Muslim, Atheist, Buddhist, Hindu, American born, immigrants, ages...?

I would say this study lacks objectivity and good healthy critical science. 

I believe that number once I see all those factors taken into account and published and this with no less then 10,000 people being questioned and in every State as well.

I've always thought that the only really accurate way to denote a family name is via a matrilineal model.  Until very recently (DNA technology) you could only know for sure that a child continued its mother's bloodline. I can't help but wonder how many royal bloodlines were continued without the father's royal blood at all.

As a woman in western culture it really makes no difference to me because either way I carry a man's surname (my father then my husband). I plan to take my husband's surname because at least I took that name by choice, but that is just me.

For my daughter we gave her both my surname and her father's. When she is older she can choose one or both. When she gets married she can do the same. I think it is a matter of personal choice. I even know a few men who have taken their wive's surname since they really didn't like their own. I even have one set of friends who created a new name and they both took that when they married. I think it should be a matter of choice for both men and women what they want to do.

I worked maternity for many years, and countless times the blood type did not match up with the father, meaning they were sired by another man.

Taking the mother's last name, at least one would know FOR SURE you are genetically from that lineage.

I think the couple should take the woman's name, but no one should be forced legally. If a baby is born to an unwed mother, they are given the mother's name at birth despite if the father is an active participant. They can later change the name if they so wish.

That's absolutely incredible Sara. How sad for the child who should have the right to know who their parents are. I don't how you looked at the mother.

Good idea about taking the mother's name.

Research data can be manipulated, and in the USA Today article it says 70% of Americans.  It should say 70% of Americans who participated or polled in this case.   70% of Americans in Kansas are going to have different variables than 70% in California resulting in a different result or conclusion.  I am sure the Sociological Society was precise in how they collected and reveal their data, but USA Today printed their impressions which might be skewed. 

The evolution of naming traditions is quite interesting and has usually reflected the male lineage attached to the surname.  In Scandinavia, "datter" or "son" would be attached to the surname of the child.  Lavran's daughter would be surnamed Lavransdatter, and the son of Bjorgulf would be Bjorgulfson.  These might be the result of grammatical forms derived from an inflected language. Likewise, Teutonic culture spread across Europe and to Briton bringing with them their language and Germanic naming traditions. Spanish is not an inflected language, and naming traditions in Hispanic cultures allow women to keep their name, and subsequent children's names can include both the mother and father's name together with their own name. 

I believe in choice; therefore, it should be up to the individual woman how she wishes to be identified upon marriage.   

I think it is personal choice as well.  I took my husbands name but used my maiden name throughout our marriage because I worked in the film industry.  Most people know me by my maiden name.  I don't agree with both getting a new one when married it's hard enough finding people when you know their name never mind trying to track someone down with a new random one ! But that's just my opinion !  If and I say IF because I Never say Never, get married again I will keep my maiden name.

Wow, that's a high percentage, I'd like to know more about their data pool, but that's just me.

I think most professional women that I know of, which is unscientific, do not take their husbands' names since they've established their credentials under their own names. 

I've some friends whose surnames represent both parents' surnames. 

In Islam a woman keeps her name.   This rule comes from God and so should be adhered to.

good for you. Why are you so arrogant?

So, I am curious, does, in your humble opinion, God have the right to tell men what to do?