Apple Launching App Store Beta Program

Apple's App Store has seen an unprecedented amount of success and exposure since its launch, with millions of total downloads and 909 applications already available. Unfortunately, Apple has been unable to keep up with the influx of submissions from developers (each app must be approved before it appears on the store), leaving many companies frustrated and confused as their apps sit in limbo.

Adding to the frustration has been the difficulty associated with testing an application. As Craig Hockenberry, one of the people behind the popular app Twitterific explains:

The big problem here is that the only way to install software on an iPhone or iPod touch is with the App Store. There are also no provisions for beta testing¿ The only way to ?test? a fix is to release the changes to tens of thousands of users. It?s the developer equivalent of playing Russian roulette."