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Are the Army's New Marketing Tactics a Little too Kid-Friendly?

by war on terrr | September 8, 2008 at 10:28 am

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You can't sell Count Chocula directly to children but you can sell them war.

It has opened the Army Experience Center, including Humvee and helicopter simulators, near Dave & Buster's and an indoor skate park in Philadelphia's Franklin Mills Mall. The popular "America's Army" online game counts more than 9 million registered users, and an updated game is scheduled for release in the coming year, according to the Army website. And at Sears Roebuck & Co., the First Infantry Division apparel collection, featuring Army-licensed insignias in sizes including boys,' is slated to launch in October.

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incentive (not verified)

at 08:17 on April 18th, 2009

I am surprised the army has not started this sooner, it is like they are running there own long term <a href= Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} "http://www.incentivesolutions.com/customerloyalty">customer loyalty programs</a>.