Are the Army's New Marketing Tactics a Little too Kid-Friendly?
war on terrr | September 8, 2008 at 10:28 amby
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You can't sell Count Chocula directly to children but you can sell them war.
It has opened the Army Experience Center, including Humvee and helicopter simulators, near Dave & Buster's and an indoor skate park in Philadelphia's Franklin Mills Mall. The popular "America's Army" online game counts more than 9 million registered users, and an updated game is scheduled for release in the coming year, according to the Army website. And at Sears Roebuck & Co., the First Infantry Division apparel collection, featuring Army-licensed insignias in sizes including boys,' is slated to launch in October.
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