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Beijing hotel room rates plummet
A number of Beijing hotels are cutting down their room rates by 20-50% for the Olympic period. Originally, hotel owners were hoping to capitalize on the Olympics buzz by hiking up their room rates. Now, they are faced with having to slash the rates to fill up empty rooms.
"Bookings are so low that we have no choice but to cut prices," said Zhang Ting, sales manager for the Zhongyu Century Grand Hotel.
Zhang said that the hotel hiked its rates to 2,500 yuan (367 dollars) a night -- more than six times the rate of August last year -- in a bid to cash in on the Games.
"But we put our prices too high from the start because our expectations for the Olympics were too high," she said.
With only 30 percent of the hotel's 220 rooms booked for the Olympic period, the management had no choice but to slash prices, she said. Its rates for the Olympics have now been cut 20 percent to 2,000 yuan.
"The surrounding hotels are all doing the same thing," said Zhang.
Several other hotels contacted by AFP said that they were cutting prices in an effort to fill empty rooms.
The Super House International said its room rate had gone down from 3,600 yuan to 2,880 for one night. Cheng Hong Hotel said it had cut its room rate from 2,000 yuan to 1,400.
Average rates for four-star hotels had gone down from 1,500 yuan to 800 yuan, while three-star rates had gone down from 700 yuan to 400, according to reports in the state-run press on Tuesday.
See previous coverage on low hotel bookings in Beijing
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Most RecentMost Recommended Comments (5)
at 09:48 on July 23rd, 2008
Beijing hotels - Most windows stay dark in the evenings.
Affentod has contributed a photo to this story.
at 10:03 on July 23rd, 2008
I was in Beijing for a conference, some months before the Olympics, but right in the same area. There was a lot of construction going on all around the hotel and conference centre.
Nantonos has contributed a photo to this story.
at 11:43 on July 23rd, 2008
I have rejected the use of my photo on this article because the headline and the tone of the article is missleading. "Beijing hotel room rates plummet" suggests that the room prices are actually getting cheaper for the Olympics, whereas (from my experience and the example you give) in reality they are bumping up the prices by more than 480%!
at 13:14 on July 23rd, 2008
Hi GeorgeNorton. While it is true that Beijing hotels have increased their hotel rates manyfold to try to capitilize on increased tourism originally, at THIS point in time (end of July, 2008) hotel owners have to reduce originally inflated room rates in order to attract customers and fill empty rooms. Thanks.
at 15:11 on July 23rd, 2008
Chinese blog network CNreviews.com weighs in.
Source: cnreviews.com