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Bhutan and Hazelnuts
http://business.blogs.cnn.com/2012/01/05/bhutan-hopes-hazelnuts-equal-happiness/?hpt=hp_c2
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For centuries, Bhutan cut itself off from the outside world. There were no roads until the 1960s, no foreign tourists allowed until the 70s and no television until 1999. But there is a significant shift going on here in the 21st century.
Bhutan is now opening up to business beyond its borders. But the leadership refuses to do business at the expense of its unique environment and demands that businesses inside and outside the country are in line with its unique policy of “gross national happiness.”
American entrepreneur Daniel Spitzer is a pioneer in Bhutan. He is the first to gain permission to run a 100% foreign-owned business in the country. Spitzer and his team worked for six years to finally land what they think will be a lucrative business - growing and exporting hazelnuts.
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