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Blackwater is now 'Xe'
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by VLOGZ | February 13, 2009 at 02:15 pm
234 views | 14 Recommendations | 4 comments
RALEIGH, N.C. - Blackwater Worldwide is abandoning its tarnished brand name. Blackwater officials said Friday its family of two dozen business will now operate under the name Xe (zee), pronounced like the letter "z."
The decision comes as part of an ongoing rebranding effort that grew more urgent following a September 2007 shooting in Iraq that left at least a dozen civilians dead.
Does anyone think the name change will benefit the company in the long run?
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Most RecentMost Recommended Comments (4)
at 16:11 on February 13th, 2009
Reminds me of the film "V" for Vendetta.
We know who they are and we know what they stand for. A change of name, especially this choice, (if it is true) will lead to ridicule as well as the usual scorn.
at 16:25 on February 13th, 2009
this is so weird - I've never heard of this before.
at 16:32 on February 13th, 2009
Xenophobia Inc?
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Blables (not verified)at 20:45 on February 15th, 2009
Could this be Xe's new logo in the new 'rebranding effort'?
http://www.blables.com/comics/?id=18