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God knows they need a makeover. It isn’t the golden arches that are bad. In fact, I think that was brilliance from the beginning. They stand for the fries, and while they aren’t the healthiest thing to eat, they are tasty and McDonalds made them healthier with better grease in which to fry potatoes.
“McDonald's $5 billion makeover
The fast-food chain is trying to look less like a burger joint and more like a coffee house.
By Seth Fiegerman, MainStreet
Get ready for a McDonald's (MCD) makeover. The golden arches are looking to class things up a bit this decade.
The fast-food franchise is planning to spend as much as $5 billion to remodel thousands of its restaurants during the next few years, Crain’s Chicago Business reports. These fixes will go beyond sprucing up the bathrooms or renaming menu items.
“In the next five years, McDonald's plans to spend billions of dollars to remodel thousands of U.S. restaurants with new features such as plasma TVs, lounge chairs and electric fireplaces,” according to Crain’s. The company will also add free Wi-fi and “stone facades” to stores, and make practical improvements like widening drive-ins to two lanes.”
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