Christian Side Hug is YouTube hit as celibate rappers warn? yo...

In an arguably incongruous touch, the rappers come on stage to the sound of police sirens, and at the end of the four-minute song gunfire rings out and they fall to the ground as though shot. In other nods to mainstream hip-hop, a rapper asks “Y’all ready to party up in here?” and proclaims himself to be a “rough rider filled up with Christ love”.

There is some debate over whether the video is satirical: a site called Stuff Christians Like, an avowed satire, does mention the Side Hug (although it carefully points out it is nothing to do with the video), and commenters on various blogs claim it is an elaborate joke. However, The Father’s House and their Encounter Generation Conference do seem to be entirely real.