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Coca Cola the second most popular page on Facebook after Obama

by Ravi Dixit | March 16, 2009 at 08:55 pm

819 views | 51 Recommendations | 9 comments

It is really interesting how a fan page created by two coke fans with a high definition photograph of Coka Cola Can; became the second most popular page on Facebook. As per a report in Advertising Age the said page : Coca Cola on facebook has 3.3 million fans and is second only to US President Barack Obama! he has 5.9 million fans :-)

NEW YORK (AdAge.com) -- Pop quiz: Who has the most popular page on Facebook? Barack Obama. Who's second? Coca-Cola. Yes, sugared water runs second only to the leader of the free world. Who was it again that said people don't want to be friends with brands? The Coke page, which totals 3.3 million "fans," wasn't even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.

In the list of top 15 Cristiano Ronaldo's pafe comes at number 5 with 2.7 million fans and Facebook itself is at number 7 with 2.5 million fans. :-) :-)

Usually brand pages are supported by corporate budgets to lure visitors, but in this case the power of social media and an individual has shown that Media is on its way to democratization.

As per the report in the magazine coke executives as well as the creaters are both at a loss to understand the huge success of The Coke page!

Popularity a mystery
And the page grew. And grew. There are 253 pages on Facebook devoted to Coca-Cola, but for some reason, Mr. Sorg's page -- which he runs with his friend Michael Jedrzejewski, a writer -- took off. The guys weren't sure why theirs ended up with millions of fans -- Facebook fan pages, at least last year, were relatively static, and the guys said they had been pretty inactive on it as they got busy during the winter holidays.

And most people can't actually do that much with branded page -- unless a brand is putting dollars behind it. Which Coke didn't.

Coca-Cola still remains perplexed over why Messrs. Sorg and Jedrzejewski's page took off.

If you have any hypothesis please share it with us!

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Rachel Nixon

at 20:59 on March 16th, 2009

Strange! It's just Coke! Is it a well-optimised page? A viral thing?

Ravi Dixit

at 21:03 on March 16th, 2009

Strange as it may sound but astonishingly true. The page started with a high definition picture of a Coke can and built into this huge thing over time. One can look at the others in the neighbourhood by clicking this link.

http://www.allfacebook.com/statistics/pages/

Amy Judd

at 21:47 on March 16th, 2009

I admit, I just joined... :)

Amitjha

at 22:40 on March 16th, 2009

well it is definetly true...but companies are actively involved in this kind of PR campaign,just to grab the head lines.....free publicity.

Ravi Dixit

at 22:45 on March 16th, 2009

Great to have you back Amit!

Uwe Paschen

at 01:27 on March 17th, 2009

The difference is that Coca Cola will still be number one, two or tree long after all will have forgotten about Obama.

Ravi Dixit

at 02:04 on March 17th, 2009

Well said... this is something similar to what Einstein said when offered to become the second Prsident of Israel, he politely declined saying Politics is momentary, an equation is for ever.