Cow urine drink to rival Western sodas:India
Fundamentalism and business, well bit at opposite ends but a necessary realty.In a move to create revenue along with carrying on its Hinduism Mantra, the RSS, is planning to launch a cow urine drink.It is supposed to be sacred in Hinduism, and it is very popular as Ayurvedic medicine.
How successful it will be in terms of business, is very tough to say but as far as serving the fundamentalist propaganda is concerned, it has already started paying dividend, in terms of free publicity.
A hardline Hindu organisation, known for its opposition to "corrupting" Western food imports, is planning to launch a new soft drink made from cow's urine, often seen as sacred in parts of India.
The Rashtriya Swayamsevak Sangh (RSS), or National Volunteer Corps, said the bovine beverage is undergoing laboratory tests for the next 2 to 3 months but did not give a specific date for its commercial release.
The flavour is not yet known, but the RSS said the liquid produced by Hinduism's revered holy cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.
Many Hindus consider cow urine to have medicinal properties and it is often drunk in religious festivals.
The organisation, which aims to transform India's secular society and establish the supremacy of a Hindu majority, said it had not decided on a name or a price for the drink.
"Cow urine offers a cure for around 70 to 80 incurable diseases like diabetes. All are curable by cow urine," Om Prakash, the head of the RSS Cow Protection Department, told Reuters by phone.
Prakash, who is based in Hardwar, one of four holy Hindu cities on the river Ganges where the world's largest religious gathering takes place, said the product will be sold nationwide but did not rule out international success.
"It is useful for the whole country and the world as well. It will be done through shops and through corporates," he said.