“Crisis brings out the best in a company and its people.” CEO

by YankeeJim | June 11, 2010 at 12:38 pm
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Where's my Fiat?

Where's my Fiat?

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Chrysler, isn't that Fiat?

One third of the gain that was significantly lower than the rest of the industry was from dumping cars on the rental car lots as low margin business. Sometimes, automakers put the cars there so they stimulate sales from happy renters. Yet, I have not been a happy renter of Chrysler's cars at Enterprise.

Where are the Fiats? That's what we want. I thought that Fiat was going to transform the Chrysler dealer network into Fiat. That would have been a great move. Fiats would sell well in America and have that Italian design flair.

If I were Fiat, I might launch a new model called the Iaccoca. It would be a smart looking sport car like the Ford Mustang, only without the gas guzzling muscle.

“DETROIT (AP) -- One year after Chrysler Group LLC's government-funded exit from bankruptcy protection, CEO Sergio Marchionne is telling employees that the company has made progress but still has a long way to go.

In a Friday e-mail to employees obtained by The Associated Press, Marchionne touted Chrysler's progress in its first year as a new company but said it is far from full recovery.

"The one-year anniversary is a significant milestone," Marchionne wrote to the company's 49,000 workers. "There is still a very long road ahead in our drive to rebuild our business and to deliver on our promises to repay the American and Canadian taxpayers who gave us a second chance."

Marchionne, who also heads Italy's Fiat SpA, was given control of the automaker by the U.S. government when Chrysler emerged from bankruptcy on June 10, 2009. The company would have run out of cash and been sold off in pieces without roughly $15 billion in aid from the U.S. and Canadian governments.

He pointed to a $143 million first-quarter operating profit, two straight months of sales gains, cost savings from integration with Fiat, and plans for 16 new or updated vehicles by the end of this year.

"Crisis can bring out the best in a company and its people," Marchionne wrote.

Chrysler's sales growth in the U.S., its primary market, have lagged behind industry gains through the year. Through May, its sales were up 7.9 percent, far behind the industrywide gain of 17.2 percent, according to Autodata Corp. May sales rose 33 percent, but one-third of that was low-profit sales to fleet buyers such as rental car companies.”

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YankeeJim

Notice they put the Fiat logo on top of the Chrysler wings. I would chop off the wings and stick with Fiat.

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