First Peek at Obama's VEEP. Get a Text Message and be the First to Know

"Barack Obama is about to make one of the most important decisions of this campaign -- choosing a running mate," Plouffe writes to supporters in a Sunday evening email. "You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice."

Obama's campaign sought cell phone numbers via text message during the primary (Lucky for his campaign, the guy's last name has five letters, the number needed for special text-only lines). Once Election Day comes around, the campaign can contact voters less likely to head to the polls via their cell phones to boost turnout.