France's Gay-Friendly McDonald's Commercials
The mega global fast food franchise McDonald's wants to be seen as a company that welcomes all, including gays.
A new French TV commercial for the fast food giant shows a gay teen talking to his boyfriend on his cell phone while seated in McDonald's. When he sees his father walk in, the teen hangs up.
The father, unaware of his son's sexual orientation, proceeds to joke about the son's all-male class at school. It's a shame that there are no girls around, he says, because his son would get lucky if there were.
This ad is part of the French campaign that uses the slogan "venez come vous etes," meaning "come as you are." Other ads in the series have featured flirtatious senior citizens chatting on laptops and a clever young girl who turns her mother's scolding against her.
In 2008, McDonald's came under fire for its pro-gay stance:
Critics claimed that the fast-food giant had undertaken a high-profile endorsement of homosexuality.
In April 2008 the vice president of communications for the nation’s largest fast-food chain joined the board of directors of the National Gay & Lesbian Chamber of Commerce (NGLCC), an organization “dedicated to expanding the economic opportunities and advancements of the Lesbian, Gay, Bisexual, and Transgender/Transsexual (LGBT) business community.”
Among the groups that have lashed out against the recent move has been the American Family Association (AFA), which has encouraged pro-family citizens to write in to McDonald’s with complaints, condemning the action.
McDonald’s subsequently denied that the appointment of its vice president of communications to the board of the NGLCC constituted an endorsement of homosexuality, going on to argue that the AFA had wrongly overblown the issue in its newsletters attacking the company.