Getting the Right Client Perspective for Product Fulfillment
It’s not uncommon for a major company to try and predict what products will be successful, with everyone from beverage companies to music executives going to great lengths to see if they can figure out what the public will like next. They rarely get results, and when they do, the success is often fleeting.
Being in business means gambling; you have to be willing to stick your neck out and try new things to see what works. And if you work hard enough, you may begin to understand what clients might enjoy.
You can also work another angle: putting yourself in the clients’ shoes. Especially in the case of product fulfillment, it’s possible to get an outsider’s perspective of your products and services and make changes to better deliver the right goods to clients. It’s very similar to the old Hollywood methodology of test screenings, where changes are made to the product afterwards based on audience reactions.
Of course, this can mean a lot of compromise on your part. However, don’t feel you’ve lost anything by testing the waters, as you only stand to improve on delivering quality services to clients, increasing your business’ success.
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