Gone South! 'Sud de France' US Launch, Wine Tasting, New York

Attending the Sud de France tasting (November 12, 2008) at Fig and Olive (Fifth Avenue) brought back memories of harvesting grapes near Rivesaltes some 30 years ago.

What does the Sud de France label (below) stands for?
The region UK site Sunfrance gives 2006 as the birth year for the Sud de France label which was 'designed to help identify the wines and foods of Languedoc-Roussillon (see map below, green areas), and encourage people to discover and taste them...