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Hoover Free Flights Promotion
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by Fairplay1 | September 16, 2007 at 11:51 pm
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Hoover Free Flights Promotion largest marketing cock up to date. It cost Hoover's parent company the giant Maytag over £48 million. Harry Cichy who lead the litigation against Hoover said: " Over 350,000 applicants could be owed flights." [stated in Maytag SEC fillings]. and published in the Washington Post.
Maytag sold its Hoover European opperation to Italian group Candy, the rest is as they say marketing history.
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Fairplay1
Gaddesden Row, Hertfordshire, United Kingdom
Most RecentMost Recommended Comments (1)
at 08:55 on October 17th, 2008
Harry Cichy lead the litigation against Hoover over the 'Hoover free flight' promotion of the 90's costing Hoover's parent Company at the time of the promotion £48. million & it's reputaion. Harry Cichy is curently publicist to Terry Lubbock, who lost his son Stuart at entertainer Michael Barrymore's home in 2001.