Truemors
Hoover Free Flights Promotion largest marketing cock up to date. It cost Hoover's parent company the giant Maytag over £48 million. Harry Cichy who lead the litigation against Hoover said: " Over 350,000 applicants could be owed flights." [stated in Maytag SEC fillings]. and published in the Washington Post.
Maytag sold its Hoover European opperation to Italian group Candy, the rest is as they say marketing history.
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