How big is USA as a brand?

The terrorists primarily target the USA and its embassies everywhere. People in backwardness and thirst of democracy complain on USA for supporting dictator governments for its own benefit. People suffering from economic embargo complain on USA as USA is the leading instigator for the embargos. People suffering from war such as the Afghans complain on USA. All these comprise a big portion of peoples of the world. So, can one say that USA is a loved country by all?

Why is it not USA promote itself in good behaviour?   In my opinion, USA could get much benefit from being loved by peoples of the world than by few puppet regime individuals who pass away and whose benefit is temporary. It was good for USA to build good image on peoples of the world than individuals. Currently, the brand image of USA is not lovely that create emotional values, I think.

Can anyone tell me that all peoples of the world are pleasant by USA (its leaders acting in the world) other than, may be, DV lottery winners? Even these DV Lottery winners love USA just from temporary economic benefit point of view. Of course, the people of USA are good just as any other people. The problem comes from its political leaders. I think USA has to work hard for building good image on peoples of the world. It has the capability and the resources to build good brand image. The only required from its leaders is to change their chauvinist thinking as big and leader of the world. The danger of this ideological thinking outweighs the benefit. Is that not?