Louisiana Walmart Charges Less for Black Barbie than White Barbie
A Lousiana-based Walmart is coming under fire after a photograh was taken showing the store charging less for a black barbie than a white barbie doll.
The photograph shows Mattel's Ballerina Barbie and Ballerina Theresa dolls, white and black respectively, hanging on a shelf beside one another with the price of the Theresa doll set at $3.00 as compared to that of the Barbie at $5.93, nearly double the price.
The dolls are literally identical aside from the skin colour.
Walmart spokeswoman Melissa O'Brien responded to an inquiry regarding the price discrepancy, explaining the valuation of the dolls was set "to prepare for Spring inventory, a number of items are marked for clearance. Both are great dolls. The red price sticker indicates that this particular doll was on clearance when the photo was taken, and though both dolls were priced the same to start, one was marked down due to its lower sales to hopefully increase purchase from customers."
To be fair, in the photo the price of the Theresa doll is indeed listed on a red, clearance, sticker while the Barbie's price is listed on a blue sticker. Walmart as a corporation is all about profitability and apparently the Theresa doll was not as profitable. O'Brien explicated this notion saying, "pricing like items differently is a part of inventory management in retailing."