Maple Leaf Foods Slices its Prices: Amidst Listeria Hysteria

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Opinion

Barry Artiste

Maple Leaf foods are deep discounting their foods in a public relations move to win back consumers, sort of a quasi price war, with 50 percent off meats versus competitors similar products.

Pretty much one comment from a bargain hungry consumers says it all as a consumer puts a pack of Maple Leaf deep discounted chicken breasts into her shopping cart " Really, I didn't Know it was Maple Leaf?"

Hello you been living under a Friggin Rock? Then goes on the say I am on a budget! Okaaaaaaaaayyyyyyy, Good luck with that!  I mean, I know we have Free Healthcare. 

Perhaps, that is Canadians as a whole "I didn't know"?  Blinded by a bargain.

Maybe it is just me, when I read someone preferring a bargain, while recalls are still going on.  To be fair though Chicken was not part of the recall, and it looks like Maple Leaf has cleaned up all its facilities.

As for me, and I assume other consumers, Maple Leaf Foods is an iconic Canadian Company, they make great food, but perhaps I'll wait until an investigation or semi final report has been concluded before I buy from Maple Leaf again, bargain or no bargain.

http://cnews.canoe.ca/CNEWS/Canada/2008/09/05/6669131-sun.html

September 5, 2008

Maple Leaf slices its prices

By AMY CHUNG, SUN MEDIA

The listeria outbreak has plagued the Maple Leaf brand to no end lately, but it seems the company is trying to woo back its customers with smashing discounts.

Walk into any grocery store in Toronto and you will notice Maple Leaf Food products dramatically reduced. At Loblaws, Schneider's regular weiners were 99 cents, compared to other brands at three or four times the price.

Yellow stickers with 25% off, "Special" and "Savings" were splashed on the company's poultry products.

A whole Maple Leaf chicken at Dominion was going for $2.49 a pound and two packs of Schneider's minisizzlers were going for $6.

At Food Basics, Saria Irfam placed a pair of Maple Leaf boneless chicken breast into her shopping basket.