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The Most Public Index
by mtippett | July 20, 2008 at 11:19 pm | 11370 views | 19 comments
This is The MostPublic Index, a detailed barometer of the most public news influencers of today’s digital world. It illustrates how a new breed of influencer is shaping the media environment and what’s heard by the general population. Today, news makers and reporters are increasingly indistinguishable. In fact, a teenage Twitterer may have as powerful a voice as the New York Times editorial board. Therefore, NowPublic has defined this new type as a “news influencer.” The first MostPublic Index identifies the 50 most influential individuals in New York.
“Visibility and connectedness define today’s elite,” said Leonard Brody, CEO of NowPublic. “Today, there are innumerable new ways for one’s voice to be heard. The goal of the MostPublic Index is to measure who is currently most effective in broadcasting their own personal brand online, as well as identify emerging players.”
“Our ‘MostPublic Index’ is a leading indicator and benchmark of who is really changing the way in which news is being produced and distributed, a core goal of NowPublic and its army of reporters.”
NowPublic created a formula to measure influence and “publicness” across four categories, including:
- Online Visibility
- Presence on User-Generated Content and Social Networking Sites
- Interactivity and Accessibility
- The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
NowPublic measured statistics in each of these categories from Facebook, Flickr, Google, Technorati, YouTube, and various other blogs and sites, to create a list of New York’s leading influencers. NowPublic then narrowed the list to 50 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community.
Without further ado, NowPublic proudly presents the MostPublic individuals in New York:
- Fred Wilson
- Arianna Huffington
- Sarah Austin
- Steve Rubel
- Noah Brier
- Anil Dash
- Gary Vaynerchuk
- Jeff Jarvis
- Liza Sabater
- Loren Feldman
- Paul Allison
- Tamar Weinberg
- Alex Blagg
- Greg Verdino
- Jason Kottke
- Rex Sorgatz
- Alisa Leonard
- Brian Morrissey
- Eric Friedman
- Jeffrey Zeldman
- Natali Del Conte
- Tim Shey
- Kyle Bunch
- Anthony Volodkin
- John Hodgman
- Nancy Scola
- Jay Rosen
- Jen Simmons
- John Biggs
- Jake Dobkin
- Caroline McCarthy
- Lindsay Robertson
- Lockhart Steele
- Nick Denton
- Scott Kidder
- Kelly Reeves
- Rachel Sklar
- Peter Kafka
- Jill Fehrenbacher
- Peter Rojas
- Robert Lanham
- Jen Chung
- Meghan Asha
- Amy Langfield
- Josh Levy
- Allison Mooney
- Nicholas Carlson
- Laurel Touby
- Emily Gould
- Brian Stelter
The MostPublic Index will issue periodic indexes across a variety of categories, including the MostPublic: American cities; European cities; Asian Cities; Indian Cities; musical influencers; political influencers, pop culture influencers and sports influencers, among others. The next MostPublic Index will identify the 50 most public individuals in Silicon Valley.
The Index is calculated using the following formula:
1. How visible is the individual?
- How many Google search results does the individual garner?
- Under 20,000: 1 Point
- 20,000-49,999: 2 Points
- 50,000-99,999: 3 Points
- 100,00-599,999: 4 Points
- 600,000- 999,999: 5 Points
- 1,000,000 and above: 6 Points
- Where does the individual rank on Technorati?
- Ranked 1,000,000 or over: 1 Point
- Ranked 500,000- 999,999: 2 Points
- Ranked 100,000- 499,999: 3 Points
- Ranked 10,000- 99,999: 4 Points
- Ranked 1,000- 9,999: 5 Points
- Ranked 100-999: 6 Points
- Ranked Under 100: 7 Points
2. How present is the individual in user-generated sites?
- How many search results does the individual garner on YouTube?
- 1 to 19 videos: 1 Point
- 20 to 49 videos: 2 Points
- 50 to 99 videos: 3 Points
- 100-199 videos: 4 Points
- 200 videos and above: 5 Points
- How active is the individual on Facebook?
- Does the individual have a profile? 2 Points
- How many Facebook friends does the individual have?
- Under 150 Friends: 1 Point
- 150-349 Friends: 2 Points
- 350- 499 Friends: 3 Points
- 500 Friends and above: 4 Points
3. Does the individual participate in micro-blogging?
- How many microblogging tools does the individual use (tumblr, flickr)? 3 Points Each
- Twitter: 5 Points
- Number of Twitter Updates:
- 100-300: 1 Point
- 300-1,000: 2 Points
- 1,000-2,500: 3 Points
- 2,500+: 4 Points
Number of Twitter Followers:
- 100-300: 1 Point
- 300-1,000: 2 Points
- 1,000-2,500: 3 Points
- 2,500+: 4 Points
4. How interactive/accessible is the individual?
- Does the individual offer a message board? 2 Points
- Does the individual offer their email address or a contact form? 2 Points
- Does the individual respond to readerposts or participate in online chat? 2 Points
News Tools
July 20, 2008 at 11:19 pm by mtippett, 11370 views, 19 comments
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Comments (19)
at 14:52 on July 18th, 2008
mtippett, I like this story. It's good stuff.
Great news!!
at 15:57 on July 18th, 2008
If you like it now you'll love it when it actually has content :)
at 22:09 on July 18th, 2008
This reminds me of the, "are your listening campaign" everyone was talking about it... what does it mean? have your head that commerical that jsut says, "are your lstening"? Mike have you been reading early radio commerical gimmicks?
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zichiat 23:14 on July 18th, 2008
That is something very needed on NP at least in my opinion and having worked on the last printed catalog of printed books up to 1975 at the British Library which took about 10 years and came to about 360 volumes, by KG Saur I would like to see an index/archive by:-
day/week/month/year/
by member
by goodstuff
by subject
by country
at 07:46 on July 21st, 2008
This is really amazing. Looking forward to more of these indexes.
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michael gray (not verified)at 09:51 on July 21st, 2008
what you discriminate against long island ppl or something? I doubt I could possibly be online any more present online than I currently am
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michael lamb (not verified)at 10:27 on July 21st, 2008
Megan Asha? Just lost all credibility with me when saw that.
at 10:36 on July 21st, 2008
I think it's an interesting idea to graph influence this way - people are always reflecting on the changing dynamic of influence, but this is about indexing it. Great concept!
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Cyndy Aleo-Carreira (not verified)at 14:12 on July 21st, 2008
Considering that Gary Vaynerchuk has been on how many network television programs and he's rated below web-only personalities? I think the data is flawed. I'm more than willing to bet there are more New Yorkers who know "the wine guy from Ellen" than know a VC with a blog.
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anonymous450 (not verified)at 14:12 on July 21st, 2008
LOL - what a list - this might be the worst list of influential people in nyc ever.
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Andrew Graham (not verified)at 17:29 on July 21st, 2008
This info has got to be useful for something. Methodology seems to weigh Twitter heavily, and I think that's fine.
Other commenters: Read the bloody methodology. This is a list of digital influencers, not who has been on television the most. And yes, it does exclude places that aren't NYC, including Long Island.
at 19:05 on July 21st, 2008
According to a math professor at Columbia:
"NowPublic's methodology for compiling its index isn't that statistically sophisticated, but the rankings are "legitimate" as the company defines its sample, says Alan Spector, a mathematician at Columbia University. Still, measuring a person's "influence," even as a function of how often someone's name shows up on the Web, is tricky since influence is difficult to define, let alone gauge. In other words, a lesser known person might have relatively few online followers, yet still carry great weight among other digerati, although the company seeks to address that by qualifying its index as focusing on people in the public eye."
source: The Deal
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Mike Cunningham (not verified)at 03:41 on July 22nd, 2008
Seems Twiiter might not be in your criteria.
If it were, then surely Deborah Cole Micek would be on your list.
www.twitter.com/CoachDeb
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Mike
http://twitter.com/mike1mb
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andrew foote (not verified)at 13:35 on July 22nd, 2008
Mike - this is an NYC influencer list. Coach Deb lives in Hawaii / Las Vegas I believe.
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Thoughtbasket (not verified)at 19:16 on July 22nd, 2008
Interesting, but isn't this a sort of closed universe? Popular bloggers as listed by a blogging group using blogging tools to measure blogpower?
www.thoughtbasket.com
at 21:21 on July 22nd, 2008
Great article--but how are you aggregating your users + how do they score according to your system? I'm sure that we'd all like to compare your results with our own--well at least I do!
at 21:22 on July 22nd, 2008
mtippett, I like this story. It's good stuff.
at 00:56 on July 23rd, 2008
Interesting approach. Have you automated this at all. How do you think this compares with a Buzzlogic etc. I've also thought it would be interesting to build a reputation score that would be sort of like your FICO score but would take into account data in addition to your online presence. In some ways limiting the data to social networking may exclude some interesting parties.
at 18:29 on July 24th, 2008
Hmmm. What to do with this?