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A motor company, would you pick “General” as your brand?
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by YankeeJim | December 10, 2010 at 10:20 am
159 views | 2 Recommendations | 10 comments
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Do you remember when the Korean auto company first came onto the scene called KIA? People made fun about the brand name as it could stand for “killed in action.” Here is an article that features a testimonial by GM CEO Dan Akerson describing his company’s near-death” experience.
Near-death General Motors (NDGM) is too long of name. If you want to appeal to a new generation of global auto consumers, I wouldn’t go at them with a car named “general,” as in general purpose. I wouldn’t want the military connotation either. Since they are essentially boot strapping anyway, how about a new name for the corporate owner of a decent portfolio.
What’s left in the portfolio? Chevrolet, Buick, GM Trucks, is that it?
Does anyone think that Chevy “Volt” is a spectacular name for an electric car? One notch above lightening, I guess. They could have named it after Ben Franklin or Thomas Alva Edison. Alva has a nice ring to it. How about a name like Sparky?
“GM Humbled By 'Near-Death Experience'
By Ken Thomas, Associated Press
Manufacturing.Net - December 10, 2010WASHINGTON (AP) -- The top executive at General Motors says the company was humbled by its "near-death experience" and hopes to rebound from its bankruptcy two years ago.
GM CEO Dan Akerson says in a speech to the Economic Club of Washington, D.C., that the automaker is making strides after its large initial public offering in November.
He says GM is well-positioned to take advantage of growth markets in China and India and benefit from its new plug-in electric car, the Chevrolet Volt.
The government gave GM $49.5 billion to bail out the automaker in 2008 and 2009. Treasury earned $13.5 billion from GM's IPO.
U.S. taxpayers still own 33 percent of the company.”
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Most RecentMost Recommended Comments (10)
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"thirty-aught-six" (not verified)at 10:50 on December 10th, 2010
I'm waiting for the four-door Corvette ZR1. Hint, hint. The Porsche Panamera needs some market competition.
at 12:19 on December 10th, 2010
You've got the Vet, the Caddy, and the Camero too.
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"thirty-aught-six" (not verified)at 13:59 on December 10th, 2010
Don't really care for the styling of Caddies or the Camero. Camero isn't too bad. A four -door 'Vette would be sweeeet!
at 14:05 on December 10th, 2010
Camero is a Mustang in sheep's clothing. The Vette, you're talk'n, but there's no place for golf clubs. That's what killed the Thunderbird.
at 12:11 on December 10th, 2010
GM had their heads in there asses for to long. This 'bankruptcy' was twenty plus years in the making with the last ten years in plan view. GM's biggest problem was they loved to promote from within. Creating a self destructive corporate climate with everyone protecting their own little world. Lacking any fresh blood or creative talent. Huge cost overruns hidden in group companies.
The new GM kicked out most of the old corporate infighting, games, and management, Slashed cost and debt. Reduced size. Hired much needed new blood to key positions in the company. Trimmed car groups and dealerships.
It will be interesting to see if they now can compete with the likes of Korea and Japanese car companies.
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at 12:18 on December 10th, 2010
Korean cars are hot and getting hotter. They had better start manufacturing more in the USA because if war breaks out, it will be hard to get spare parts, much less new cars.
at 14:05 on December 10th, 2010
The Chevy Volt remark reminded me of a cartoon panel during President Bush's support for a hydrogen fueled car. Two guys discussing the possibility. One says to the other, "what should we call it?" Reply: "How about the Hindenburg."
at 14:06 on December 10th, 2010
The room exploded with laughter.
at 14:08 on December 10th, 2010
I am going to London for two weeks and will be doing miniature water color sketches the whole time. I have an art show over there. Go to Facebook, James George, where I have some work.
at 14:21 on December 10th, 2010
I heard int was a "gas."