A motor company, would you pick “General” as your brand?
Do you remember when the Korean auto company first came onto the scene called KIA? People made fun about the brand name as it could stand for “killed in action.” Here is an article that features a testimonial by GM CEO Dan Akerson describing his company’s near-death” experience.
Near-death General Motors (NDGM) is too long of name. If you want to appeal to a new generation of global auto consumers, I wouldn’t go at them with a car named “general,” as in general purpose. I wouldn’t want the military connotation either. Since they are essentially boot strapping anyway, how about a new name for the corporate owner of a decent portfolio.
What’s left in the portfolio? Chevrolet, Buick, GM Trucks, is that it?
Does anyone think that Chevy “Volt” is a spectacular name for an electric car? One notch above lightening, I guess. They could have named it after Ben Franklin or Thomas Alva Edison. Alva has a nice ring to it. How about a name like Sparky?
“GM Humbled By 'Near-Death Experience'
By Ken Thomas, Associated Press
Manufacturing.Net - December 10, 2010
WASHINGTON (AP) -- The top executive at General Motors says the company was humbled by its "near-death experience" and hopes to rebound from its bankruptcy two years ago.
GM CEO Dan Akerson says in a speech to the Economic Club of Washington, D.C., that the automaker is making strides after its large initial public offering in November.
He says GM is well-positioned to take advantage of growth markets in China and India and benefit from its new plug-in electric car, the Chevrolet Volt.
The government gave GM $49.5 billion to bail out the automaker in 2008 and 2009. Treasury earned $13.5 billion from GM's IPO.
U.S. taxpayers still own 33 percent of the company.”