Multinationals dominate market share for dog food

Dog food sales showed an increase of 9% in both volume and current value terms in 2007, reaching sales of CH$114.7 billion (US$229.6 million). Several factors such as the growing popularity of television shows that deal with animal care and more Chileans consulting veterinarians about dog care are leading consumers to switch from homemade food to commercially produced pet food.  

Major multinationals Mars and Nestlé and local companies Champion and Nutripro share more than 71% of the value market with shares of 17% to 20% each. There remains potential for future growth in dog food, which is expected to exhibit a constant value CAGR of 5% to 2012 to reach CH$143.8 billion (US$287.9 million).  

Moe information: http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products?DCMP=AFC-petfoodemail