No voting for brand logos, Chrysler Fiat
It caught my eye earlier this week when I did a story about Fiat and noticed that Fiat simply planted its logo on top of the Chrysler wings and put it on the front of a car. Sloppy and unprofessional work, I have to say. This is a job for professional designers. If Sergio wants to run things this way, he should be run out of town. But, then again, I looked at his executive mug shot and noticed, the man still wears a wrist watch. But, even a man out of the 1950’s had respect for logos and branding.
Here is another story about Fiat branding. It describes a contest to vote for a Fiat 500 logo. Design by committee doesn’t work. Democratized branding doesn’t work. Just put out a great car, and make certain that the logo – emblem is of superior quality consistent with the car. If the emblem is bad, so likely is the car.
“Vote for the
ChryslerFiat 500's U.S. logo
Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't factor into the equation.
Elsewhere, the 500 logo is the horizontally-split numerical graphic at the top. Your job is to let Fiat know which of the five supplementary graphics you think should grace the car. Whether Fiat plans on listening to any of you or using your majority choice anywhere remains to be seen, but as long as it isn't number three then we'll have fun playing. And as Mr. Letterman would advise, please, no wagering.”