Now-Public on the Payroll? . News&Opinion

The International Institute of Nonviolence

by: Rev. Jermano

This article is a follow up to Now-Public writer Paschen who wrote an article on the direction of NowPublic News. This is my hope for that outcome.

Something to consider is that Reuters, AP, and other MSM news sources will never use our forum as a link to news. For instance whenever a person reads an AP or Reuters story very seldom do they have linking URL's, to validate their articles. They are claiming their own independent sources and original context. The question to ask Nowpublic Corp.is... are we competitors to MSM, and if that is so, doesn't that make us another MSM source, like CNN, or MSNBC, or Foxnews?

If Nowpublic does declare that challenge, then are we to think sourcing copy and paste of reference to Reuters, AP, etc. is practical when all of them don't do it? Also these MSM outfits have television ownership of airtime, and exclusive rights and privileges to government in power. They are called MSM because of this right. All the MSM follow the nose or the lead to who controls the Presidency in Washington. They write more positive to who is in power than negative to who is power, even when the truth of the matter is otherwise. This is because the power of the corporations make them follow that tune.

The MSM get their money from Corporations who buy airtime in their advertising budgets. It is really big time and the money they rake in is quite astounding. They do not make the money from the internet like they do from television, because they can not establish prime time viewing times when people use the internet vs. using the television. They do try to cheat on this by using the internet to air videos and live TV on the internet, but is that really fair and accurate accounting? I don't know.

The point I want to make is that Nowpublic is not a television outfit, as far as I know. I know Nowpublic uses Youtube, but that is not the same as owning real airing time. I also think Nowpublic can be successful by being a SMS, Secondary Media Stream, in which we analyze the news from the MSM. If we do take that challenge we would have to copy and paste to show our analysis. In my opinion this is a good way to go, because we don't have the television financial backing to be a MSM player that yet.

Really this idea is a whole new ( pardon the pun) way of looking at news, by reporting on what was reported. Our Profession would be to analyze MSM news and give futher approval or knock it down, as being a foul or out of bounds report.

The hunger in the USA is this... Americans are constantly bombarded with MSM views, and the public has no response outlet to it. The people want to express their views on stuff about what they hear on the news. This is where Nowpublic can be at service. As we know politics has Communications Laws and Acts, where MSM who has the bucks likes to buy out people or organiztions who would tend to not support MSM views. Once bought out- their program is shut down and the silence is deafening. So Nowpublic has to be aware of this and don't allow buyout of their community of public supporters.

Corporate America is a funny creature, they will contribute to advertising to MSM and to other Media MSM who disagree with each other. This way they make money on both ends of left and right views.

If nowpublic wants to get in on the money we should be giving another approach instead of advertising. Advertising is really what? It's a quick view of the good to their product. Some call it sound bites, some call it brainwashing. Whatever you want to call it, they make a bunch of money from it. My idea is that instead of advertising we do stories on the Corporations instead. Make them the center of the day in a good objective storyline that would tell their story instead of their advertising soundbite. In fact the Corporations would certainly like that very much, and when we ask them for dollars to support the airing of their company in a News and Story in itself, even with say part 1 and part 2 running into a full week story line, I think we can be making some pretty big dents in the advertising game.

The people who are against big corporations are not going to like this, but if we take the approach that writing negative stories about a corporation as well, we would also maintain a level of balance objective writing. Who really knows? A negative story may bring in more money to a Corporation because people would want to support it more to fix its perceived troubles. So writing negative is not always a bad thing. Corporations would be reminded of this fact.

My idea is that once this materializes more and more people will be watching and reading, and money will start coming into Nowpublic. Then Nowpublic can list its authors and writers as actual stock exchange numbers, where people buy that persons views and opinions because due to intellectual property rights that is what it is all about isn't it?. Nowpublic would also pay writers a piece of stock to their company organization which can be sold or traded to the wishes of the writer; even if that writer decided to buy stock from his Nowpublic Stock earnings into a Corporation he just finished a story on.

Not only would Nowpublic make money from this, but the Corporations would as well, when people start buying their stocks. I think this approach is much better than the standard way of MSM business, which by the way, needs Nowpubic to actually give them some balance and shed a few pounds for their own health and good in the spectrum of their News Reporting verses Nowpublics News Reporting of the News.

Here is a link I found people might find interesting on how MSM makes their money. http://answers.yahoo.com/question/index?qid=20070808165642AANbH7y

 That's all for now.-public. This is Rev. Jermano reporting from PR China, at The International Institute of Nonviolence.