Order Fries, Get Ketchup, Ban Landmines

Shown in photos above and below, a ketchup packet designed by the advertising agency Publicis Mojo for the New Zealand Campaign Against Landmines is clever, though I doubt it will end the use of landmines.

What’s next? I fully expect the concept to be adopted soon by promoters of Hollywood slasher, horror movies of the “Friday the 13th” genre.  There, I believe, it will be more effective than a McDonald’s Happy Meal®.  [Hat tip: The Daily What via HolyKaw]