Palin's 'mama grizzlies' men look for work

The spot featured Palin speaking to adoring crowds of women, and promoted women's political power. It also introduced to a broader audience Palin's term "mama grizzly" to describe conservative women candidates that she had endorsed. It gave polish and a clear message to a politician who was accused, at times, of lacking both.

Who made the ad? No one would say.

Turns out it was a first-ever political spot by two men with country music roots: Eric Welch, a veteran country music video producer for stars like the Gatlin Brothers, Tim McGraw and Toby Keith; and Josh Gatlin, who used to help plan President George W. Bush's trips while he was in the White House and is the son of singer Larry Gatlin. The two met when Welch shot a video for the Gatlin Brothers.