PETA Billboard: PETA Save the Whales Ad Insults the Obese

by alia_d | August 19, 2009 at 01:35 pm
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'Save the Whales'

A PETA billboard in Jacksonville, Florida for the PETA Save the Whales Campaign insults the obese. The PETA Save the Whales ad features a cartoon with a rear view of an overweight woman in a bikini next to the words "lose the blubber: go vegetarian." 

The PETA billboard has sparked a backlash among feminists and pro-industry consumer organizations, among others. The Obesity Action Coalition expressed their outrage against the PETA commercial, by calling on PETA "to immediately end its campaign for the promotion of vegetarianism due to its stigmatizing image and portrayal of obese/overweight individuals."

The PETA Save the Whales billboard is not the only current PETA campaign that plans to release contentious ads. In its battle to stop baby seal hunting in Canada, PETA plans to release an ad during the 2010 Olympics in Vancouver to embarrass Canadian leaders on an international stage.

The ad parodies the Vancouver 2010 logo by depicting a sealer bludgeoning a baby seal lying in a pool of blood above a blood-dripping version of the Olympic rings. It includes the tagline "Stop the Seal Slaughter." PETA hopes to run the rink ad as part of an international campaign focusing on the 2010 Olympic Winter Games in Vancouver.
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1
jazzyzazzy

Some imagination for an ad about saving whales, what is the ad about saving the whales or insulting Fat people. Not been well thought out has it.!

3
Anastasia Fischer

I take much offense at this billboard sign because I am an overweight person. I happened to have been born heavy (my mom's heaviest child), I struggled with weight my entire childhood (I did not overeat as a child, we did not have that kind of food hanging around the house, we only ate at meals), the weight came off when I was about to enter 7th grade and I was a good weight until I began working at a fast food store when I was 16 years old. I did begin to eat some food there that I did not know at the time was bad for me. I did start gaining weight then and did not know how to stop it. I just thought it was my fat gene taking over my body once again. Later I learned about what fast food can do to us and I did curtail this a great deal. Later I had a breakdown and was put on psychiatric meds. Those meds cause undue weight gain that no one tells us about until it is too late. That kind of weight is very difficult to remove, it is a very slow process. I am attempting at present to alter my diet because I am now diabetic (which was triggered by a psychiatric med) and losing weight is a very slow ordeal and without proper support, it is almost a lost cause. All the negativity toward overweight people (even in my own family) is very detrimental to us. It makes us want to eat even more to satisfy our emotional need for love and support. So I take very much offense at the ad Save the Whales and I highly insist that this be removed immediately. How insensitive these people are who have legitimate medical conditions.

0
r smith

Get a grip. Maybe if you weren't so overly sensitive you wouldn't be on meds!

0
Anastasia  Fischer

Not that its any of your business but I am not on meds because I am overly sensitive. The reason I have to have meds is because I have a combination of mental disorders caused by my genetic makeup. How insensitive of you to make such a remark. That goes to show how many people are so out of tune with illnesses of the brain. The brain gets sick as well as any other part of your body. And some of the meds to treat those conditions do cause weight gain. Get educated!

0
TP

Anastasia, people tend to hate overweight people.  They say because it affects the cost of health care, space on planes, etc.  If we were anorexic or bulimic they might pity us, but instead they hate us.  I too am overweight, and am an on again off again vegetarian.  I know vegetarian women who are overweight, but I still limit my meat intake because of what it does to my skin.  Sugar packs on the pounds just as quickly as meat which PETA totally ignored in their ad.The way people treat overweight people is part of what made me overweight.  I convinced myself no one wanted me because of 10 extra pounds and it ballooned into 100 extra.  It was definitely a matter of the "brain getting sick" just in a different way from yours.  It happens, but all people see is the weight.   I wish you good luck with your medications and weight.  Ignore the mean comments people make and just enjoy being you! 

0
stassi23

Hey, thank you for the support. I would love to meet you someday. You would make a good friend. Thank you again for being a beautiful person both inside and out. By the way, I am the Anastasia Fischer in the original comment.

0
fireboy46

hello to r smith.  MY SISTER IS NOT OVERLY SENSITIVE.  I am her younger brother and have to get on your case as well.  I bet you voted for OBAMA as well because you come off as a Socialist Democrat that should be in the Soviet Union.  She cannot help her condition however she like me is trying to slowly lose the weight.  I am overweight myself.  Have a nice day.

0
alia_d

r smith, please refrain from making personal attacks when commenting on NowPublic. It is against our code of conduct. We expect you to exercise respect when participating in discussions.

0
Anastasia Fischer

I need to correct my last sentence - it should read: How insensitive these people are to the people who have legitimate medical conditions.

0
158

an unusual ad.

2
Babel-Fish

Having been over weight and taking more attention now to my diet and health, I am not really shocked by the advert, however I can see the problem with the small percentage of people of whom nature has designated with a life time problem of being naturally over weight.

Looking at Americans on the streets of USA I see a hoard of overweight people of whom really do need to be shocked into doing something about it. They can and in fact enjoy doing so, its a slow process if done correctly and can be fun. Fast food is a killer and unfortunately these fast food joints attract the kids. One of the best solutions is stay away from them and kid the kids away also. Stop eating junk food you really do not need it.

Some of the people that feel insulted should be if they are eating too much junk food such adverts should boost their determination to get rid of the killer fat. They should not hide behind those that really have an uncontrollable weight problem eating only normal meals and good wholesome food.

However the advert should be removed if people think its offensive who really have a uncontrollable weight problem. Lets also ban fast food adverts as they are offensive too in their temptation to us and our kids.   

   

0
Mr. Moon

PETA is now in the realm of no longer being relevant.  First the Obama incidence killing A FLY! now this. PETA needs to get a life.

0
fireboy46

Why does PETA (PEOPLE FOR THE EMBARASSMENT OF THE TIDEWATER AREA) have to pick on the whale population?  Why not the Walruses?  Why is it that us larger people are always said to be as big as a whale?  Why not say as big as a Walrus?  Actually PETA should have posted an actual picture of a Whale since they are being brutally murdered in the Pacific and Indian oceans.  They should be focusing their efforts in stopping that trade of Whales that is being passed off as research by the Japanese.  Besides, we larger people have more affection to pass around than those skinny ones do.  Thank you.

2
Lizdog

Gee, it's sure a good thing that french fries, donuts, soda, and pasta aren't vegetarian! Oh, wait.It's ridiculous to imply that vegetarianism is a cure-all for obesity, and it's also silly to use a pejorative term for overweight people ("whale") in an ad meant to reach them. Massive PETA fail on both counts.

0
Mayaaaa

I love this!Cuz i'm a veggie head!And I love animals! Fuck all who hate it!Every1 is being so like... overly sensitive about this!I think it's GREATNESS!

0
nikkmariee

A stupid ad!  I've met plenty of overweight vegetarians...and like Lizdog mentions, there are so many unhealthy and fattening foods that are vegetarian.  People who "convert" to vegetarianism solely to lose weight are not likely to stay committed to vegetarianism, just like they're unlikely to stay committed to a fad diet.  Not to mention, a conversion to vegetarianism WILL NOT HELP YOU LOSE WEIGHT!I love animals too, Maya.  And I love eating them. But you wanna talk about being "overly sensitive?"  PETA is overly sensitive about a FLY...really?

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First Flagged at 2:25 PM, Aug 19, 2009 by jazzyzazzy
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