Phusion Products: Entrepreneurs or Killers?
Three alumnus from The Ohio State University formed a company called Phusion Products and began producing and marketing a mix of alcohol and caffeine laced drinks. Of course the market is the younger crowd who want to knock themselves out while staying awake, I guess.
Anyway, the FDA and FTC came to the rescue for consumers fairly quickly, though not fast enough to save at least one life.
“Jason Keiran Dead: Parents Say Their Son Accidentally Shot Himself After Drinking Four Loko
The parents of a Florida State University sophomore who accidentally shot and killed himself in September say Four Loko played a role in their son's death.
Joe and Vicki Keiran, the parents of 20-year-old Jason Keiran, are suing the makers of Four Loko, ABC News reports.
According to WESH, Keiran was handling a friend's gun thinking that its safety was on when he shot himself.
ABC reports that the incident occurred after 30 hours of partying. Jason's parents said that their son had ingested at least three cans of Four Loko, and that the drink caused him to become "manic and erratic."
Phusion Products, which manufactures the drink, has not commented on the lawsuit, though the company has said it will remove caffeine from Four Loko in the face of an FDA ban. Four states have already outlawed the drink.”
Innocent until proven guilty, however, the regulators have directed that the company stop making and selling some of their popular products.
“Breaking News Alert: Feds crack down on caffeinated alcoholic drinksNovember 17, 2010 12:44:09 PM
Federal officials began a crackdown Wednesday on potent alcoholic drinks that contain caffeine, warning companies that market the increasingly popular but dangerous beverages that the products are illegal.
For more information, visit washingtonpost.com”
“Phusion Projects, LLC is a small business success story that, since its founding five years ago, has grown into a thriving national company.
In 2005, three college friends from The Ohio State University had the entrepreneurial idea to start their own company. They took out a Small Business Administration loan and put their financial resources on the line to launch Chicago-based Phusion Projects, LLC. Over the past five years, Phusion Projects, LLC has become a successful alcoholic beverage company that sells its products — Four Loko, Four MaXed and Earthquake — in more than 45 states.
Phusion makes significant economic contributions to the communities in which it operates. Sales of Phusion's products contribute to thousands of jobs across the country, including at hundreds of beer and wine distributors across the country, many of which are independent or family owned.
Phusion believes in giving back to the communities in which it operates. Along with contributing to the federal and state economies, and supporting jobs across the country, Phusion sets aside a percentage of its annual profits to fund a number of charities, including the American Cancer Society, Phoenix Children's Hospital, United Cerebral Palsy of Central Arizona, The East LA Boys, Girls Club, Helping Hands of S. Africa and Ronald McDonald House.”
See Jordan Yerman's news report: http://my.nowpublic.com/health/fda-conference-call-caffeinated-alcoholic-beverages-banned-2728543.html#comment-563047